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The DVD rental market is evolving, and Original Video machines are a product of this evolution. Recent market developments are supporting Original Video’s view that traditional rental stores will become obsolete by 2012.

The DVD is still firmly established as the home entertainment format of the present, and with the forthcoming introduction of higher quality movies through Blu-Ray and HD-DVD formats, the future development of the market is assured. In 2006 there were over 116 million DVD rental transactions in a market worth 330million in the UK alone. This has made the UK's consumer expenditure on DVD (rental) second in the "Entertainment and leisure goods and services category", behind drinking and eating out.

The strength of the market coupled with the suitability of our product for this market is well documented, with Executive Director of Self-Service & Kiosk Association, David Drain, stating his professional opinion on the future of automated DVD rental kiosks:

“If I had to pick the best use of self-service at the moment, I would have to go with DVD rental kiosks. While not new, I think the potential is tremendous. These kiosks are perfect for high-traffic, high-frequency locations such as grocery stores, restaurants, Laundromats, apartment complexes, college campuses and airports. I think these kiosks really will hit their stride in 2007 and could become nearly as ubiquitous as the photo kiosk.”

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